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Think For Sale By Owner? Think Again.

Do yourself a favour. Get a Toronto real estate agent and pay the commission and sell your home quick and for a lot of money. Don’t make the mistake of thinking you can do it yourself. You can’t.

Research indicates that you’ll get roughly one tenth the exposure of a well-run brokerage if you decide to sell on your own. This means it will take on the order of ten times as long to sell your home. This impacts your selling price, because buyers view a house that’s been long on the market as problematic. They might avoid it altogether because of this, or, at best, offer you very little.

Buyers regularly ask how long a property has been on the market. If it’s longer than usual, they’ll question why, leading to either a low-ball offer or a polite ‘no thank you.’ “There must be something wrong with it if no one’s bought it yet…”

Ask yourself if you know an appropriate selling price in a swiftly changing market?

There’s a lot that can go wrong on your way to saving a little on commission.

Finally, the risk of a botched contract or mismanaged closing could expose you to expensive legal proceedings that far outweigh the pittance you initially hoped to save on commissions.

Posted in Real Estate.


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