No doubt, the best way to sell your property or home in Australia, is by using a real estate agency. There are several options available, and it’s important you choose the right method to sell your property quickly. Whether you choose an open listing, sole agency or exclusive listing, make sure your decision is the correct one.
We explain to you here the various options available to you.
With an ‘open listing’ you are able to list your property with as many real estate agencies as you want,receiving the most exposure of your property. Most agencies have large databases of both real estate for sale and buyers and if a match is found then a sale may follow. Unlike a ‘sole agency’ listing, you are not obligated to using just one agency for a set amount of time.
To get more exposure, it is important to place your property with as many agents as you can to get more potential viewings. The only downfall, with an open listing is the lack of attention you will receive from the agents compared to a exclusive listing.
It is important when marketing with numerous agencies that you do not have more than 2 ‘for sale’ signs from different agencies up. Having more than 2 will result in buyers thinking you are desperate to sell or are having problems in selling because of a bad district or being overpriced.
‘Open listings’ seem more suitable for mid range homes that are low to mid priced for that area. The more exclusive properties, at the higher end of the market are more suited for ‘sole agency’ listings as they have a more targeted buyer.
Whichever choice you make regarding marketing your home be sure it is the correct one. Making the wrong decision will cost you money and time.
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