Real Estate And Photography

Property sales need all of the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for many years. I know one agent who was selling and listing homes and never left the title company doing the closings. Financiers lined up prepared to sell or buy with simple one hundred pc financing. Today that very same Realtor is hitting the street trying to be certain the few deals he gets essentially make it to closing.

For those selling in the higher end markets you really need to stand out from the competition. If you can make many thousand from a high price listing you need to spend a little to make avery good impression on the seller and the buyers.

The simple way to Stand Out

• Professional Make-up
• Professional Attire
• Professional Photos
• Photo Business Cards

I feel professional make-up would be a good choice for ladies and is worth the extra cost.If your photograph looks like a bad mug shot you won’t impress your clients. For pro portraits Imight recommend a solid color suit. Slight pin stripe is fine but keep away from patterns that grab attention. The background should be a neutral earth tone. Match it to your business card for a uniform look.

When you get a great listing have photos of the home taken by a pro. The photography should cleanup at least one image from each room and not just hand over a CD of unfinished images. When I say pro I mean someone who knows how to use lighting and angles to enhance the room. A single on camera flash isn’t what most home interior pictures require. Most of my home photo assignments required 3-6 lights to bring out the finest the home had to offer. Would say 3-4 and keep one in the home at every point. Next to it have Soft Cover Books to hand potential purchasers. They cost about $12.00 to $15.00 each but will ensure noone ever forgets your listing. The books should include the photographs, room sizes, extra features and contact info. When the potential buyer gets home after taking a look at 5-8 homes they won’t remember all the important points of each house. With your detailed photo and descriptions your listing will be the one they continue to study at home irrespective of how many other listings they visit.

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